On the occasion of the 70th F1 Grand Prix of Monaco on 26 and 27 May, the MICS organized for the third consecutive year in partnership with Monster Energy its “F1 Terrace Party”. On a roof terrace of 800 m2 with panoramic views of the circuit, the event brought together for a weekend partners, customers and media attending the race.
This annual event allows the MICS team to strengthen and expand its links with some 300 guests were able to enjoy the many activities organized by its partners. A relaxation area was proposed by the energy drink brand Mi.ami as well as a makeover session performed by students of the school FAM. Fans of Formula 1 could play on Monster Energy video games and a miniature racing circuit was installed by Mc Clic on the terrace.
Other trademarks partners responded to the invitation including: NRJ, VO Concept, Decoflamme, DJ Network or X.B Sex on the Beach, the new beverage flavored vodka launched by billionaire jet-setter Javed Fiyaz.
Guests were able to follow the Grand Prix race live through the screen of 12 m2 installed by Kinesik before dancing to the sound of Dutch DJs Matt Labour and John Silvera.
A successful operation that places the MICS in pole position on the stage of upscale and festive international events.