MICS 2011

UPDATE NOVEMBER 22nd, 2011

The Official MICS 2011 Photos Online Now!

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EclecticRadio is official Media Partner for the MICS 2011! We film and photograph the whole event so you can catch a glimpse of how awesome Monaco and the MICS is. Keep an eye on this page for updates and be sure to visit or attend the MICS on november 9, 10 & 11 2011 @ Grimaldi Forum, Monaco! Read the official Press Release below, but be sure to check out the teaser video first!

The second edition of the Monaco International Clubbing Show will take place on Wednesday 9th, Thursday 10th and Friday 11th November 2011 at the Grimaldi Forum in Monaco. The landmark nightlife industry show will open its doors from 2PM to 9PM during 3 days and 4 nights of festivities across the Principality. Having set a steadily growing reputation in France and abroad, the MICS comforts its leading position and adds a range of innovations for the upcoming instalment.

Some history

The 2010 edition was a tremendous success. More than 12 000 attended the day activities and discovered the latest products and trends of the industry from 100 prestigious brands in presence of owners and managers of the world’s top nightlife imprints. At night, the MICS Music Festival illuminated the Principality and its most notorious venues where exhibitors and partners had the opportunity to witness incredible DJ performances. In total, the MICS hosted 33 parties led by international superstars disc jockeys such as Bob Sinclar, Boys Noize and Avicii.

And what about this year?

Preparations for the MICS 2011 are running at full pace, as a vast majority of exhibitors have signed for this new edition. Two Fashion Shows combined with a fashion area will return. The Monster Energy Drink FMX show on the port on november 10, and the Bacardi flair competition on november 11, are also set for a comeback. The acclaimed MICS Club will of course make its grand return with an exclusive DJ line-up, which will be revealed in september.

Emphasis

The emphasis is put on innovations. For this eagerly anticipated edition, the dates were chosen during weekdays in order to make it more accessible for professionals. The team is also focused on expanding internationally and more specifically attracting the American market. The exhibition will include 3 creative areas: A revamped, bigger and more flexible Village Premium dedicated to nightclubs where it will be possible to arrange meetings on the MICS website prior to the event.

A new area, the MICS Lab, will accommodate music labels and booking agencies amongst other surprises, as well as a Boutique brand area dedicated to new beverage brands.